Britches Online Strategy
Britches Online is scheduled to open in 2018. Rooted in classic designs, Britches Online will set a new benchmark for lifestyle merchandise to highly targeted consumers for today’s marketplace. Britches merchandise is targeted to a special breed of 25 to 65 men with offerings that will transcend generations of Britches customers– Baby Boomers, their sons and first time customers, Millennials.
Britches fashion focus is rooted in a consistent taste level of reinterpreted classics for the boardroom to the ballroom, from the ball park to a walk in the park, featuring fashionable, updated “Clothing for Life” including clothing and accessories for the “Great Outdoors” featuring products that will be authentically and functionally oriented, with touches of fashion and sophistication.
Driven by a “state-of-the-art” e-commerce engine, the strategy blends the power and scalability of an online fashion portal with a highly visible Main Street presence with small footprint stores (Britches Bridge Stores), in prime, AAA real estate locations in targeted markets.
The new concept is designed to bridge the gap between the ease and efficiencies of cutting-edge technology with legendary personal customer service and customer.
Britches Bridge Stores will be approximately 1,500 square feet, beautifully designed reminiscent of the classic design features that separated Britches of Georgetowne from other menswear stores, re-interpreted with a new, strong, contemporary, visual identity. Bridge stores will feature one of every item, in every size for customers to feel, see and try on prior to ordering online.
The first bridge stores to open will be in Washington, D.C.