Britches Bespoke Strategy
The strategy is to first open Britches Bespoke New York as a flagship showroom and base of operations in 2017. Britches Bespoke will additionally have quarterly trunk shows in major markets where the Britches brand is well known: D.C., Boston, Atlanta, and Dallas.
Britches Bespoke New York will be located in the heart of business district in approximately 1500 square feet in one of New York’s prestigious office buildings or in an exclusive hotel, like the Four Seasons.
The strategy for Britches includes direct marketing to a base of custom clothing customers who are familiar with the fashion credentials and expertise of our team.
Among other differentiators, Britches Bespoke will provide its clientele its own team of master fitters, hand tailors and customer service associates, providing unparalleled, individual attention to detail assuring that every Custom and Made to Measure garment is perfectly suited to each customer’s individual taste level and needs.
Each customer’s individual specifications, tastes and desires will be maintained on proprietary cad software making future selections easy and efficient. If requested, each customer’s team will be available to meet at the customer’s location of choice or be
picked up by a Black Car service and then returned to their office or home after each visit.
By providing virtually all custom needs for each customer, our clientele will receive a coordinated wardrobe of “Clothing for Life” that reflects their desires and taste level.
All Britches Bespoke garments must meet our customer’s 100% guarantee of satisfaction or the sale is not complete.
Rick has assembled an extraordinary team of master fitters, old world hand tailors and client service associates who each represent over three decades of fashion and custom clothing expertise–all of whom have an extraordinary custom clothing following. Britches Bespoke will feature both Custom and Made to Measure collections of suits, shirts, neckwear, shoes, belts and sportswear, featuring fabric collections from the most exclusive mills from around the world.